Optique Potts Point by Smart Design Studio.
Smart Design Studio presents Optique Potts Point an exquisite modern interior full of bright light and colors.
Optique Potts Point specializes in luxuriously crafted, imported eyewear and Smart Design Studio devised a space which would be a glittering showcase for this bijoux operation. In order to make the interior highly visible, an all-white space beneath a colored mirror lantern was built and created an inviting retail space as well as signal its new use to the passersby. The multi-coloured lantern makes use of high ceilings and uses four different colours of mirror as well as coloured glass, to create a complex array of reflected colours and lights. The effect is captivating and conceptually references what eyewear does; to tint, alter or enhance the image. It adds warmth and drama to the otherwise white space. The lantern is illuminated with state of the art LED lighting and by day and night glows bright orange attracting attention from pedestrians on the street and cars driving by.
These long and narrow (only 12mm wide) ribbon lights provide a base level of lighting to the space and are complemented by spot lights that focus on the display of frames. This creates the ideal lighting scenario, where the product is beautifully lit by sharp directional spot lights, creating strong shadows and highlights, while the customer is bathed in soft and complementary light. The mirrored lantern cleverly conceals the light fittings and therefore the glare in the space. The white display panels, on which approximately 350 frames are mounted, are leather clad joinery doors that house additional stock and cases. This means that the sales area is also the stock room, creating a retail space where the limited footprint is incredibly practical and efficient, and the customer is not left unattended.
Smart Design Studio, founded in 1997, is a multi-discipline design studio of 30 staff offering professional services in architecture and interior architecture and design. In essence, the philosophy of Smart Design Studio can be summed up in three words: excellence, innovation and collaboration.