Jonas Forsman

Jonas Forsman works as a freelancing designer with assignments in furniture, lighting and product design.  He lives in Gothenburg, Sweden, where he also runs his industrial design studio.

Forsman creates ingenious solutions with simplified shape. He designs from the inside out, where function and idea dictates the final shape of the product. There is often a mechanical element in each design and he challenges himself by using as few and as simple parts as possible without loosing the soul of the object.